Product
elPeriódico: digital product
Seven years of digital transformation at an investigative daily, through the years it was judicially persecuted until it closed.
- Role
- Product Manager
- Period
- 2016–2023
- With
- elPeriódico de Guatemala
The problem
A print daily with collapsing ad revenue had to learn to charge for its journalism before it ran out of time.
What I did
- Launched the digital subscription model, newsletters and mobile apps.
- Coordinated five team leads across newsroom, IT, sales, finance, marketing and subscriptions.
- Drove analytics, search and automation for both readers and journalists.
- Led the development of digital products for advertisers.
The result
A professional record reports sustained growth of close to 10% month over month in subscriptions during one stage of the project.